Definition of Emotional pivot

1. Noun. (advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end. ¹

2. Noun. (advertising) a narrative structure used in commercials known as “star-type” advertising. ¹

¹ Source: wiktionary.com

Lexicographical Neighbors of Emotional Pivot

emotional age
emotional amenorrhoea
emotional amnesia
emotional arousal
emotional attitudes
emotional blackmail
emotional build
emotional deprivation
emotional disease
emotional disorder
emotional disturbance
emotional intelligence
emotional leukocytosis
emotional overlay
emotional person
emotional pivot
emotional pivots
emotional state
emotional structure
emotional structures
emotionalisation
emotionalisations
emotionalise
emotionalised
emotionalises
emotionalising
emotionalism
emotionalisms
emotionalist
emotionalistic

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